Sprinklr

Description

TBD

Client

Sprinklr

Year

Type

App Design

DISCOVERY

Kickoff to understand goals

Kickoff to understand goals

Frax's founder Sam and I met to discuss the scope of the project. We locked in process, timelines, check-in cadences, and resources. These were important early conversations to understand both his goals and the workflow we'd use.

Insight

Insight

Insight

Key constraint

Key constraint

Only one dev available for building the FE, who also had other responsibilities to balance

Key constraint

Key constraint

Maintain some previous architecture so learned behaviors weren't lost completely

We aligned around a standard iterative process, with the distinction of concurrent design system work and paper wireframing—allowing us to maintain speed and hit our internal timeframe.

RESEARCH

Pain Point

Pain Point

Recommendation

Recommendation

Clean up usability issues in core features, leverage common web3 patterns (token swaps, staking) to inject existing external user behaviors

Create common layouts and a stricter set of components for consistency across all views

Pain Point

Pain Point

Recommendation

Improve navigation to minimize nested contexts and overload while improving feature discoverability

Consolidate views where possible to group by feature type so similar functions are accessible in the same place

Reduce unnecessary information inside of each context

DESIGN

DESIGN

OUTCOMES

Successful launch as new version

Successful launch as new version

Challenges

Challenges

Some later designs eventually ran out-of-scope, and dev responsibilities meant windows to sync were narrow.

Full handoff meant not being able to measure metrics after delivery

Learnings

Keep tight stakeholder communication when dealing with complex features.

Prioritizing patterns expedited high-fidelity mockups

Wins

Positive team feedback.

A thorough design system and consideration for key patterns /layouts means Frax is able to extend the designs without my input

Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

hello@justinbleich.com

Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

hello@justinbleich.com